"Tiktok for Foodies"
Mobile
As the Product Designer for Rice Reviews, I led the entire product development process, from generating initial ideas to refining user flows and delivering a high-fidelity prototype using Figma, successfully launching the app on both iOS and Android, with 5-star ratings on the iOS App Store, within a few months of launch.
TIMELINE
Jun - Dec 2023
ROLE
Founding Product Designer
TEAM
CEO & Co-founder
Product Manager
Software Engineer
TOOLS
Figma, basic knowledge of Android Studio, XCode
ABOUT
Rice Reviews is a new social media platform for foodies, by foodies, and of foodies. It’s like TikTok, but strictly for the culinary world. It’s where short, engaging videos about food are created and shared by a community that lives and breathes cuisine.
PROBLEM
Foodies just want a dedicated space to watch and engage with food videos. They're tired of endlessly scrolling through unrelated content on TikTok and Instagram just to find a great restaurant review or recipe.
What if there was a platform just for foodies—like TikTok or Instagram Reels, but with a sole focus on food content?
OUTCOME
Took a bit of time to get here as we realized video loading feature can be super expensive (and challenging to get it right) but we made it!
KEY FEATURE 1
Find other foodies that are local to your area. From debating the best burritos to finding the perfect brunch spot, you'll have a new crew to explore the city with.
* These are screen recordings from the live app installed on my phone.
KEY FEATURE 2
Wish you could just click a button and have someone else pick a spot for you? We've got you covered. Our intelligent AI learns your preferences over time to recommend the perfect spot.
* These are screen recordings from the live app installed on my phone.
KEY FEATURE 3
Discover an endless stream of food recommendations based on your current location. Simply open the app and see nothing but food videos.
* These are screen recordings from the live app installed on my phone.
IMPACT
Within the first few months post-launch, marketing initiatives contributed to a milestone of 5-star ratings on the iOS App Store, validating the app's market reception.